Chapelhouse Motor Group was founded in 1989. Originally situated at the then Proton dealership on Denton’s Green Lane in St Helens, Chapelhouse quickly outgrew the tight-knit site before moving to the current town centre location on Canal Street. The dealership quickly established itself a Suzuki specialist, and continues to thrive in the heart of St Helens to this day.
The turn of the century saw Chapelhouse expand its business into the Southport area. The company acquired Greenfens of Ainsdale, rebranding it as Chapelhouse’s first Citroen franchise following significant refurbishment. The Liverpool Road site also boasts a dedicated service and parts department, along with a seven-bay workshop.
2005 saw Chapelhouse branch out once again, this time in the centre of Warrington’s motor trade district. Chapelhouse bought half of the then HL Gorner garage, transforming it into a second Suzuki dealership for the group, and its first home to new and used Kia models.
Just a year later, the Ainsdale Saab and Hyundai dealerships, situated directly opposite to the Citroen site, would also start trading under the Chapelhouse banner. The new acquisition was swiftly converted into a Fiat dealership, bringing an Italian flavour to the Lancashire coast.
At the same time, Chapelhouse unveiled a third Suzuki dealership, 400 yards down Liverpool Road from the main site. In homage to the original building, Chapelhouse is proud to still call itself a Saab Authorised Repairer, continuing Ainsdale’s link to Saab that stretches back over 40 years, as well as its addition of a Hyundai sales arm to the new Suzuki branch.
The rapid growth didn’t stop there. In 2009, Chapelhouse reintroduced the Peugeot brand back into Warrington at the old Halls Motors site on Folly Lane.
A year later, the St Helens site would undergo a large expansion, taking on Kia and Citroen sales to accompany Suzuki in a new state-of-the-art showroom. A new purpose-built vehicle preparation site was completed to coincide with the increase in business.
In 2012, residential premises adjacent to the Southport site were demolished and plans drawn up for an extensive redevelopment, enable the construction of three state of the art showrooms and a larger used car facility.
The two Warrington sites have each had a facelift in recent years. The Milner Street site is now Chapelhouse’s main Kia dealership in the town, while the Folly Lane site now accommodates a specialist Suzuki dealership.
Wigan saw another brand new Chapelhouse dealership open its doors in 2013. Beginning as a home of Suzuki and Kia new and quality used vehicles, the Wallgate site is now primarily a Suzuki specialist branch.
The Southport redevelopment was finally completed in 2014, with band new showrooms for Citroen, Fiat and Kia, complete with an extended used car display, showcasing the wide array of quality new and used cars and vans. The new development included a multi-franchise customer service facility, covering Suzuki, Kia, Citroen, Vauxhall, Saab, Peugeot and Hyundai.
Jump forward to Spring 2016, Chapelhouse were delighted to bring their expert Suzuki sales team to Preston. Operations Director Chris Layton said: "Opportunities for Chapelhouse to expand once again had arisen in the past, but it wasn’t right for the company at the time for whatever reasons. I felt this was a chance too good for us to pass up on, and now we’re determined develop our reputation of one of the UK’s leading Suzuki franchises in the Preston area."
Chapelhouse Motor Group continue to expand their multi-franchise dealer network with the recent acquisition earlier in 2019 of two new Suzuki Dealerships in Blackburn & Bolton and one new Citroen Dealership in Wigan. The new sites located in the north of England were all acquired from BCC Cars in Lancashire and Greater Manchester and these additions to the Chapelhouse portfolio ensure that the Motor Group remains the premier automotive group in the region for the Citroen and Suzuki brands.
Each of our six branches is open for sales 7 days a week, with service, parts and MOTs available every day apart from Sunday.
It is the Chapelhouse policy to continually improve levels of customer satisfaction and loyalty. Whether you’re here buying a brand new Vauxhall Viva, a nearly new Suzuki Swift, or a pre-owned Ford Focus, or simply bringing in your vehicle for a valuation, we aim to treat customers fairly; to provide products and a service which fully meet the initial and continuing needs and expectations of all of our customers.
To make sure this policy is being achieved throughout the business, Chapelhouse has adopted a Quality System that ensures effectiveness and continual improvement.
The objectives of this policy are sought through the implementation and adherence to established documented procedures and audits. Chapelhouse is an FCA regulated business.
The fair and just treatment of customers is central to the Quality System, which is supported and endorsed, not only by the Senior Management team, but by each dedicated Chapelhouse employee.
"We are committed to developing long term quality relationships with staff & customers and giving excellent customer service thus ensuring customer satisfaction and retention," Operations Director, Chris Layton.