Chapelhouse - Where or name means a great deal

Privacy Policy

 

Privacy Policy

This privacy policy explains how Chapelhouse Motor Company (“we”, “our”, “us”) collects, uses, and protects your personal information. It applies to information gathered through our website, by telephone, in person at our dealerships, during events, and via any other interactions you may have with us.

Chapelhouse Motor Company is committed to ensuring that your privacy is protected. If we ask you to provide information by which you can be identified, you can be assured it will only be used in accordance with this privacy statement.

We may update this policy from time to time, and we encourage you to check this page regularly.

 

Data Controller

Chapelhouse Motor Company is the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This means we are responsible for deciding how we hold and use your personal information.

 

Telephone Call Recording

We record and monitor telephone calls for quality control, training, and to ensure accurate handling of enquiries.

 

CCTV and Audio Recording

Chapelhouse Motor Company uses CCTV across all sites to protect staff and customers, prevent theft, and support safety compliance.

  • Audio recording is enabled only in showrooms and customer/public areas.
  • No audio recording takes place in workshops or other back-of-house areas.
  • No recording is carried out in private areas (e.g., toilets, offices).
  • Recordings are kept for 31 days unless required for investigation.
  • Access is strictly limited to the Managing Director, Head of Sales, and IT Manager.

All CCTV and audio recordings are processed in accordance with the UK GDPR and Data Protection Act 2018.

 

Information We Collect

We may collect personal information from you in several ways, including:

  • Face-to-face - when you visit our showrooms, service centres, or events.
  • By telephone - during enquiries, bookings, or follow-up calls.
  • Online - when you use our website, submit a form, or interact with digital marketing communications.
  • In writing - through feedback forms, surveys, or correspondence.

The types of information we may collect include:

  • Contact details (e.g., name, address, email, phone number).
  • Vehicle details and ownership information.
  • Payment and transaction details.
  • Communication records, including call recordings where applicable.
  • CCTV images and audio recordings (as outlined above).
  • Information provided in the course of service or sales enquiries.

 

Legal Basis for Processing

We will only process your personal information where we have a lawful basis to do so under UK GDPR. The main bases we rely on are:

  • Consent - where you have given us clear permission (e.g., to receive marketing communications).
  • Contractual necessity - where processing is required to provide you with a product or service, or to take steps at your request before entering into a contract.
  • Legal obligation - where processing is necessary to comply with the law (e.g., maintaining financial records, responding to regulatory requests).
  • Legitimate interests - where processing is necessary for our legitimate business purposes, provided your rights and freedoms are not overridden (e.g., customer relationship management, CCTV for safety and security, call recordings for training and quality assurance).

Where consent is relied upon, you may withdraw it at any time.

 

Use of Cookies (Website Only)

Our website uses cookies to improve user experience and collect statistical information. Cookies do not personally identify you unless linked with other data. You can manage or decline cookies via your browser settings.

 

Force24 Cookies and Tracking (Website Only)

We use Force24's marketing automation platform.

  • F24_autoID - temporary identifier for anonymous browsing.
  • F24_personID - identifier linked to known contacts for personalisation and segmentation.

We also use tracking pixels and link tracking in marketing communications to measure engagement.

 

Use of Your Information

We may use the information collected to:

  • Respond to enquiries and provide the products or services you request.
  • Manage customer relationships and process transactions.
  • Carry out service reminders, safety notifications, and other essential communications.
  • Improve our services and customer experience.
  • Send marketing communications where we have a lawful basis to do so.
  • Comply with legal and regulatory obligations.

 

Storing Your Personal Data

We take all reasonable steps to ensure your personal information is stored securely and processed in compliance with data protection laws.

  • Personal data, including CCTV and audio recordings, is retained only for as long as necessary and in line with our retention policies.
  • CCTV and audio recordings are generally kept for 31 days unless required for investigation.
  • Where data is transferred outside the UK or European Economic Area, we ensure appropriate safeguards are in place.

 

Data Sharing

We will not sell your personal information. We may share it with:

  • Third-party service providers who act on our behalf under strict contractual obligations.
  • Manufacturers and finance providers where necessary to fulfil your request or agreement.
  • Regulatory or law enforcement bodies where required by law.

 

Your Rights

Under the UK GDPR and Data Protection Act 2018, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate or incomplete data.
  • Request erasure of your data where legally applicable.
  • Object to certain types of processing, including direct marketing.
  • Request restriction of processing in certain circumstances.
  • Request data portability where applicable.

You also have the right to withdraw consent where processing is based on consent.

To exercise your rights, please contact us using the details below.

 

Contact Us

If you have any questions regarding this Privacy Policy or how we process your personal information, please contact Chapelhouse Motor Company at [email protected]