Suzuki ranked top car brand for customer care

Suzuki GB PLC has once again been named the highest-ranking automotive brand in the latest Institute of Customer Service's UK Customer Satisfaction Index (UKCSI). 

The rankings are released twice a year - the most recent in January 2023. This is the sixth time the manufacturer has held the top spot for automotive brands. 

Suzuki was well placed in the overall customer satisfaction table, finishing in a very respectable joint-eighth position. Suzuki was joined in the top ten by high street brands such as John Lewis, Tesco Mobile, M&S and Next . 

An outstanding measure of Suzuki's ranking is that it was 26 places higher than the next automotive brand.

The index measures customer satisfaction sentiment across the UK. It asks over 10,000 consumers to rate their experiences of dealing with over 260 organisations across a broad range of sectors. 45,000 consumer responses were received in the latest UKCSI across all industries with 3,000 of those from the Automotive sector. 

Jo Causon, CEO of The Institute of Customer Service, said: “Congratulations to Suzuki on a strong showing in the UKCSI. The index shows that across the country, some customers are looking to constrain their spending due to the cost-of-living crisis. However, many customers are also thinking more about the overall customer experience. 

“The consumer landscape remains volatile with an uncertain economic environment for business. The challenge for all organisations, including those in the automotive sector, is to perform consistently well across the five dimensions of customer satisfaction - from emotional connection to business ethics and customer ethos. This helps maintain high satisfaction levels, which in turn helps improve organisational performance.”

The eighth-place finish for Suzuki represents a solid year for the brand's reputation with customers. It has leapt up nine places - from 17th this time last year.

Nobuo Suyama is the Managing Director of Suzuki GB PLC. He said: “We are immensely proud of our achievement to once again be in the first position in the Automotive sector of UKCSI, particularly in the challenging times we continue to face. 

“Consistent evolution of the Suzuki customer experience remains a core focus for us and the ongoing efforts of our staff and dealers has again really paid off.”

“Without the support of our nationwide dealer network, and the hundreds of people that work tirelessly for the brand to deliver exceptional standards for our customers we could not have delivered a fantastic result. I would like to again congratulate everyone who has played a part to attain yet another excellent achievement in Customer Satisfaction,” added Suyama.

In 2022, Chapelhouse was also recognised for its excellent levels of customer service. The Group picked up the 'Franchised Customer Care' Award at the prestigious Motor Trader Awards back in November. 

Chapelhouse has eight Suzuki franchised dealerships across the North West. From Suzuki St Helens, where they recently celebrated 30 years as a Suzuki dealer, to Suzuki Blackpool which opened its doors in the summer of 2022. 

At Chapelhouse, we are proud of our longstanding brand partnership with Suzuki. With our shared values of putting customers first, we strive to hit those high standards set for many years to come.