Car Sales Manager

Location: Chapelhouse OMODA & JAECOO Warrington, WA5 1AD

Salary: Up to £50,000 OTE per annum dependent upon experience.   

We're looking for an enthusiastic and driven individual to lead the sales team and represent the prestigious OMODA & JAECOO brand at our Chapelhouse Warrington dealership. The ideal candidate should have a background for delivering results and inspiring a team in a fast-paced working environment. 

The role consists of a 5.5-day working week with alternate weekends. The successful candidate will also have access to a company vehicle. Do you have what it takes to take our business forward? We'd love to hear from you!  

Chapelhouse is a leading motor retailer, serving the North West for over 35 years! We have ten dealerships across the region, working with brand partners MG, Suzuki, OMODA & JAECOO.   

In 2025, our business was shortlisted for three major Motor Trader Industry Awards, including 'Employer of the Year', the 'Diversity, Equality & Inclusion Award' and the 'Customer Care Award'.  

At Chapelhouse, we truly believe our people are our greatest asset, which is why we offer a wide range of industry leading benefits for our staff to ensure they have the best work-life balance. We also partner with automotive industry charity Ben, which offers free and confidential mental health and wellbeing support.

Role Requirements

• Achieve monthly sales targets by effectively utilising all brand consumer offers and maximising profitability through available financial and add-on products.  
• Ensure exceptional customer satisfaction by maintaining clear, transparent, and regular communication throughout the sales process. 
• Uphold fairness and compliance in every sales opportunity by using the provided compliance tools and treating all customers with integrity and respect.
• Promote brand awareness with your team via video technology across all customer interactions.
  

Main Duties

• Establish the staffing levels required to achieve departmental objectives.  
• Select, hire, train and develop sales department staff.  
• Identify departmental training needs in conjunction with training staff ensuring resultant training programmes are completed and adequate records maintained.  
• Establish and administer 'in-dealership' training as required to cater for new model launches.  
• Establish and review sales basic pay and incentive schemes in line with dealership policy.  
• Ensure all administration functions, returns, record keeping and clerical operations are carried out at the appropriate time and kept up to date.  
• Review with Group General Sales Manager all activities and reporting systems within department.  
• Ensure that adequate safety and security procedures exist and are operated.  
• Monitor cleanliness of showroom, forecourt sales area and other sales-related areas.  
• Maintain good liaison with other managers.  
• Advise Group General Sales Manager and all other managers on sales matters.  
• Advise subordinates on appropriate sales related matters.  
• Maintain direct liaison with manufacturers representatives and all other contacts.  
• Propose special sales promotions as appropriate.  Ensure adequate stock of product display material is available.  
• Take a proactive role in merchandising/marketing the company, new and used product and your department.  
• Take a proactive role in conducting new car launches and other promotions.  
• Analyse local customer car preference statistics and compare with new and used car forecasts, acting on any anomalies detected.  
• Experience overseeing financial operations specific to the motor trade sector. 
• To travel to and work at any Chapelhouse branch as required, in order to overview and relieve other Sales Managers.  
  

Key Tasks And Responsibilities

• Ensure budgetary sales/profit forecasts are achieved.  
• Maintain the agreed annual rate of stock turnover.  
• Annual increase of local market penetration.  
• Ensure used car stock value does not exceed agreed annual figures.  
• Cost effective utilisation of showroom and forecourt sales space.  
• Maximize sale of extras and accessories.  
• Monitor advertising and ensure budget is not exceeded.  
• All contacts and leads to ensure a high conversion rate is achieved.  
• Formulate sales targets for each salesperson and ensure that these are achieved.  
• Ensure that sales staff receive new model launch training.  
• Ensure that all car stock, new and used, is sold at a profit which achieves an acceptable return on stock investment.  
• Improve the conversion ratio of showroom callers to sales.  
• Ensure that customer complaints attributable to sales staff are minimal and resolved.  
• Register of incidents is to be maintained by advising our Customer Care Manager.  
• Ensure that all sales staff in 'face to face' contact receive customer relations training.  
• Examine monthly/quarterly management accounts to ensure total expenditure does not exceed agreed percentage of gross sales.  
• Monitor new and used car stock to ensure launch of new models does not cause discounted sales exceeding agreed percentage of their total value.  
• Examine monthly/quarterly management accounts. 

Staff Benefits

• Up to 35 days of paid leave a year   
• Family car benefit scheme   
• Employee of the Month scheme with prizes including holidays to the company apartment    
• Company sick pay scheme     
• Confidential Wellness Support and Medicash Benefit    
• Full training and support for all employees   

Experience & Qualifications Required

Essential:

• Must hold a full driving license, free from endorsements and be able to travel between branches as required.  
• Sales management and marketing skills, knowledge and experience of the retail motor industry.  
• Up-to-date knowledge of vehicle legislation, consumer legislation and of trade practices.  
• All applicants must have the Right to Work in the UK. The Company does not currently have a sponsorship licence and therefore unable to offer sponsorship. 
  

 Desirable:  

• Ability to manage and administer a department, to provide organisation, systems and leadership.  
• Able to motivate a sales team to achieve objectives. 

We reserve the right to close this vacancy earlier should we find suitable candidates.